This is who we are


We’re health experts. We love developing products that change lives. But most importantly, we’re like you. We’re passionate, energetic and innovation is what keeps us up at night. That’s why we’re leading this revolution. We’re tired of meaningless corporate promises and outdated supplements. It’s time for something fresh, something that works. 


So here we are – minus the BS.

Our DNA


When you start a beauty revolution, you 

need something to believe in. Here’s the manifesto we live by.

Trust


We deliver what we promise, every time.

Transparency


We’re honest, open and approachable.

Innovation


We challenge the status quo & shake

things up.

Quirky


We’re not afraid to think differently.

Equality


Everyone should have access to true beauty.

Courage


It takes guts to go against the flow. But we’ll 

do it regardless.

People-focused


It’s about you, not us; and we’ll always 

remember that.

We’re redefining beauty

Are you with us?


The market is heaving with beauty products that don’t deliver. We’re tired of empty promises. Ineffective ingredients just aren’t our thing. Celebrity endorsement doesn’t mean it works. 


We’ve stripped beauty back to its roots and it really does come from within. One drink a day, nine simple ingredients – that’s the true path to gorgeous skin, shiny hair and stronger nails. Don’t let anyone tell you otherwise. 

Beauty, redefined. 

The industry, challenged. Our dedication to quality is never-ending. 


This is who we are



We’re health experts. We love developing products that change lives. But most importantly, we’re like you. We’re passionate, energetic and innovation is what keeps us up at night. That’s why we’re leading this revolution. We’re tired of meaningless corporate promises and outdated supplements. It’s time for something fresh, something that works. 


 So here we are – minus the BS.



Our DNA


When you start a beauty revolution, youneed something to believe in. 

Here’s the manifesto we live by.

Trust

We deliver what we promise, every time.

Transparency

We’re honest, open and approachable.

Innovation

We challenge the status quo & shake things up.

Quirky

We’re not afraid to think differently.

Equality

It takes guts to go against the flow. But we’ll do it regardless.

Courage

It takes guts to go against the flow. But we’ll do it regardless.

People Focused

It’s about you, not us; and we’ll always remember that.

We’re redefining beauty

Are you with us?


The market is heaving with beauty products that don’t deliver. We’re tired of empty promises. Ineffective ingredients just aren’t our thing. Celebrity endorsement doesn’t mean it works. 


 We’ve stripped beauty back to its roots and it really does come from within. One drink a day, nine simple ingredients – that’s the true path to gorgeous skin, shiny hair and stronger nails. Don’t let anyone tell you otherwise. 




Beauty, redefined. 

The industry, challenged. 

Our dedication to quality 

is never-ending.